Challenge
Planting a home garden can be a daunting task requiring access to large volumes of water, start-up capital, and at least some gardening knowledge. For many low-income communities, committing precious resources to seeds, fertilizer, and water just to have a garden fail can be a deterrent to growing your own produce, which can feed a family or be sold for extra income.
Solution
Reel Gardening has developed a unique seed system that can be grown into a vegetable or herb garden in nearly any region. The innovator pre-packages a paper strip with seeds and fertilizers so it can be easily planted at the correct depth and maintained. It takes just 5 minutes to plant, uses 80% less water and provides hours of joy and months of food.
Milestones and Achievements
Reel Gardening has manufactured and delivered over 300,000 household gardens. They have implemented their Garden in a Box technology in 200 schools and have secured the matching funds to meet their Year 1 Securing Water for Food obligations. Reel Gardening has saved 19.5 million liters of water, farmed 30 hectares of land, and produced approximately 1,000 tons of produce from their seed tape. The innovator has established two new partnerships and finalized their first international partnership with an organization based in Kenya.
Goals
- Support in developing and implementing an agent distribution model to roll out school gardens and in establishing a process for follow-on sales within a community.
- Assistance in efficient and effective forecasting and cash flow management processes and help in finding tools to enable the capture and reporting of backup documentation that will support cost share obligations.
- Aid in developing a buy-one-donate-one retail model to help Reel Gardening determine how this model could be marketed and implemented without overpricing the product and how they can size the market to assess potential uptake for this kind of model.
Success Story
How Reel Gardening Went from an Idea to a Successful Business
Case Study
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